------ YANNI MEDIA MANAGEMENT AT
       SUPERBOWL XXXVIII

International performing and recording star, Yanni was the musical entertainment for A Houston Salute - Official Opening Ceremony for Super Bowl XXXVIII. Yanni had never been to a Super Bowl and after performing in A Houston Salute, he wanted to take part in some of the activities that surround the American sports tradition that is the Super Bowl.

However, he wanted to try to make the most of the opportunity and take advantage of the thousands of media members assembled in Houston for Super Bowl XXXVIII. Therefore, Yanni and Emmy Award winning former CBS Producer George Veras of Veras Communications Inc. hired BEGALA CONSULTING to represent them and manage all media related activities for Yanni at Super Bowl XXXVIII in Houston.

RESULT?

BEGALA CONSULTING was successful in procuring well over $2 million in media placement for Yanni during the week of Super Bowl XXXVIII.

467 national and worldwide media members had attended A Houston Salute. Under the management of BEGALA CONSULTING the media that attended A Houston Salute produced extensive coverage of the Opening Ceremony for Super Bowl XXXVIII. Yanni was featured in countless stories including CBS This Morning, ESPN, front page of the USA Today, TV reports around the nation and much more.

BEGALA CONSULTING was successful in placing Yanni on thirteen (13) radio shows and four (4) national radio shows during Super Bowl week. The radio markets that Yanni appeared on included New York, Boston, Chicago (twice), San Diego, Houston, Dallas, Miami, Palm Beach, Kansas City, Raleigh/Durham and many more, The radio media placement was strategic in that Yanni was preparing for an upcoming tour and the radio placement included over 80% of the cities on the tour. The radio placement that BEGALA CONSULTING procured resulted in a dramatic increase in Yanni concert ticket sales. In one day alone, Yanni was heard by more than 1 million radio listeners.

BEGALA CONSULTING was successful in placing Yanni on FOX Sports Southwest which is seen in 10 states including Texas, Florida, Louisiana, Oklahoma and more. BEGALA CONSULTING also placed Yanni on an additional nine (9) TV stations (not including A Houston Salute) during Super Bowl week. The additional TV markets included Boston, New York, Dallas, Houston, Providence and more.

BEGALA CONSULTING was also successful at placing Yanni prominently into the front page Cover Story of USA Today’s weekend paper which was sold around the world Friday, January 30, Saturday, January 31 and Sunday, February 1, 2004.

In conclusion, a PR Executive said in an email to Yanni’s producer, George Veras of Veras Communications, Inc. that "excluding Tom Brady and Jake Delhomme (the two starting quarterbacks in the Super Bowl), Yanni was the most publicized person at the Super Bowl."